Hmm. Well I never even tried the Demo because I've been preoccupied with stuff or never bother because I'd rather finish other content in games first so that may be a problem because the demo should get people into the game. Or the demo told people they don't want the game in the first place because that happens too. And the target audience is probably not children because kids these days don't understand steampunk or Abraham Lincoln. If anything the target audience is parent who know nothing about games and therefore buys them for their kids, kids who ask for the game (really, spoiled kids?), and fanboys which is relatively slim in the first place since Splatoon, the sponge as it is, absorbs all that hype since it has more to offer and may appear relatively more entertaining.