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It depends, for people like me who do two to three year contracts, the leap from iphone 4 to 5s is huge, and that is what happend to me. I have the 5s and i'm lovin it. I probably won't be upgrading again until the iphone 7 and by then another huge leap will have happened.I have an iPhone 5 as well, and honestly, I'm tired of Apple. They don't add anything too new to their phones each year and nothing that significant that i need to go out and shell out another $300 for a phone. I'm gonna be going with the new HTC phone coming out, the successor to the HTC One, for my next phone. I want to try out android for a bit, and if I don't like it, i'll get the iPhone 6S or 7 or whatever, after.
For me it sure isn't gimicky lolYeah but for someone who doesn use siri (like myself) i see it as a gimmick feature and not enough of a leap.