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Nintendo is set to launch a new affiliate programme supporting YouTube creators. In a tweet published by the official Nintendo of Japan Twitter account, the gaming giant intends to split advert revenue proceeds with video creators. While there are no clear details on when this will take place, Nintendo is hoping to build bridges between video creators, rather than remove content or monetize solely on videos which contain their IP.
Back in May 2013, Nintendo began claiming ad revenue on specific Nintendo-related YouTube content. Due to the content ID claims issued on a number of videos featuring Nintendo-owned IP, YouTube creators were unable to monetize on their videos. The company previously issued a statement saying it was never their intention to block video creators’ content, but would be monetizing on videos if they featured content of a certain length.
Back in May 2013, Nintendo began claiming ad revenue on specific Nintendo-related YouTube content. Due to the content ID claims issued on a number of videos featuring Nintendo-owned IP, YouTube creators were unable to monetize on their videos. The company previously issued a statement saying it was never their intention to block video creators’ content, but would be monetizing on videos if they featured content of a certain length.