Nintendo used expensive airplanes to meet launch-day Switch demands

  • Thread starter Starry Windy
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Starry Windy

Starry Windy

Everything will be Daijoubu.
Towns Folk
Recently I find some news sourced from Wall Street Journal. According to Nintendo folks there, Nintendo needs to carry Switch consoles by plane in March (the launch month) to meet with mass demands. Some analysts pointed out that delivering many Switches by plane is very expensive. After the demand slowed down, though, apparently they switch back (no pun intended) to economical alternative by taking a cruise from China factory to other side of the world.

What do you think about this? Do you think Nintendo made the right call to ship the first batch of Switches ASAP by plane to meet launch-day demands at expense of having some deficit? Discuss right away.
 
I think they deliberately understocked to create a sort of hype - 'oh, it's selling out, they can't restock it fast enough.' Surely they could have planned shipping enough of it on time if they actually wanted.
 
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Yeah they might of. I don't know
 
Personally, I'm not sure if Nintendo have made the right call or not, but if Switch is sold out on the launch day even after they proceed to send many Switches by planes, I hope they won't make the same mistake again when they planned to send the next batch of air deliveries after the launch of Mario Kart 8 Deluxe, which may spark more demands at this point (in which I forgot to tell about in the initial post). Nintendo better produce more so that there's no shortage of Switch when the demand calls for it.
 
I think they deliberately understocked to create a sort of hype - 'oh, it's selling out, they can't restock it fast enough.' Surely they could have planned shipping enough of it on time if they actually wanted.
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Pretty sure that's the case.
 
Nintendo made the worst decision by doing that. I bet those planes can barely hold 20 to thirty switches. Nintendo should've delayed the launch date to at least may if they know they were going to support to this kind of solution. Especially with the problems the switch had at launch.
 
. I bet those planes can barely hold 20 to thirty switches
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Dude, they're handheld consoles, not heavy artillery.
 
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