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it depends how many games do you have? you need about 200 worth to get anything good
I think this is the site for Europe (although I'm not sure) - http://stars.nintendo-europe.com/I don't have an account. Tbh, I don't know much about it either.
I have a Club Nintendo account, but, I never check the prizes. Either too expensive or not interesting. They should have done like the US Club Nintendo, offering games.
And I think that countries like Russia, don't have a Club Nintendo page. Same for China, I guess.
I have two Club Nintendo accounts, one for European region (Only for my Wii) and one for North America (for my DS, 3DS and Wii U). I like how you can get free games but with the European region you actually get credit for the Wii Shop Channel and eShop.