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I know, why not full argument reality! That would be a whole bunch more awesome. I mean, this is still pretty cool but full argument reality would be amazing. I definitely hope they will decide to do it properly. Otherwise, I will. I totally agree with this to do list:It is an interesting topic and interesting concept, how ever. . it is not going to be full augmented reality. From what I gather from the video (it shows a screen on a phone near the end with a charizard->see screen capture) it looks like it generates a landscape like what is around you but not as if it is real augmented reality as in you see the through the "lens" of your phone camera. Therefore I do not think it should be advertised as augmented reality as it technically is not showing your souroundings with the pokemon in it, but hey, that may change as the product develops. I think if they get this right, it will either lead to a lot of kids getting outside more and more tourism world wide (just to catch pokemon) but if it does not do that... it will link your credit card and if you lose to another trainer half your money foes to them (I K33d I K33d , its just a joke )